Following Up Marketing with E-mail
E-mail gives you an extremely efficient and cheap way of sending your message out to customers and clients. And the simplicity and the excellent value that you can achieve using email as your major follow-up method is unrivaled.
However , before rushing headlong into setting up your email promotional campaign, it’s worth spending a short while to plan and ensure that it’s going to deliver results for you. Here are some basic concepts to get you moving.
The topic line on the e-mail is crucial – most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.
After grabbing their attention with a good title, ensure the content of the e-mail is worth reading too. Don’t just do a promotion – entertain or educate your readers so that they like receiving your e-mails.
Keep the sentences and paragraphs short. You’ll find that it’s simpler to read on-screen when there are no more than 3 lines of text together.
Perhaps the most import of all email marketing tips is to include instructions on what to do next, to get your clients to contact you, or buy something. Make sure you have some kind of call to action in at least 1/2 your mails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven’t asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Ensure that no attachments are ever sent with your e-mails. The great majority of IT companies around the world advise that attachments are likely to be dangerous and this will simply mean that your emails can be blacklisted and are not likely to get read. Instead of having attachments on your e-mails, it is a great deal more effective to just add links to internet sites and other Net resources.
Prior to clicking the “send” button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
Lee Duncan is the writer of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. He is also a leading business coach with a complete fixation on customer results.
categories: marketing,business,small business,entrepreneur,email marketing